Writing
Editorial
When it comes to effective communications, graphics, or videos can be used to reinforce key messages but the ability to write editorial pieces, blogs, and announcements can be used to further your strategy.
In my writing, the audience is always at the forefront of my mind whether it's announcing a new project, launching a new initiative, or creating web content that support your site's SEO keywords.
Examples
Press Release
Your exciting new project deserves all the attention it can get. A well-written press release with your key messages can help spread the word by giving people the opportunity to write and talk about it through their own media channels.
"Taylor wrote and put together a very thorough press release for our band Little Sprout’s newest album Fake Cake earlier this year. Thanks to their excellent writing and promotional materials, we were able to secure solid reviews, an article in Exclaim! magazine, and all the while boosting our album streams and throwing us more prominently into the Canadian music scene."
— Reese Patterson, Little Sprout
Examples
Social Media Kit
Social kits are a great way to coordinate your social content with team members or other communicators to support your messaging on various channels. Since social media relies on engagement as one of its main KPIs, I aim to write sharable posts through tone and humour to expand the reach of your content.